Ideology includes these little stories that eat away at us. These falsehoods that we have picked up from the dominant culture, that are reflected, though not created, by the media. They are the words that we use to chastise ourselves.
“You are not productive enough”
“You are a bad person for not living up to your potential”
“You do not work hard enough”
“You are a worthless blight on society if you do not have a job”
“You should have achieved a certain career status by your age”
“You can make a difference if only you tried hard enough”
“You could be as rich as them if only you were a better person, if you had the intellect and the motovation”
Most of us do not need rulers to tell us what to do, to make us behave in a manner that is advantageous to their class. We just do it. There are no real Kings and Queens anymore anyway, there is a global system, and we all keep it going, not that we have a choice, not that any individual action on out part can change the system. But, we all, to some extent, buy into the ideology that keeps it going, and we suffer under it’s weight.